Beth Callender

Director of Marketing

Beth serves as Director of Marketing for Centric. She develops marketing campaign strategies, leads collaboration on cobranded partnerships, and maintains internal brand consistency and standards. She spearheads corporate brand positioning and identifies opportunities to expand brand reach.

Prior to serving as Marketing Director, Beth was a member of Centric's Business Development team, where she focused on residential growth opportunities. Before joining Centric, Beth spent eight years in Houston working in the financial services industry. She served as Corporate Banker for a publicly traded Texas-based bank, where she managed a multimillion-dollar portfolio. Following her six-year tenure as a Commercial and Industrial Lender, she spent two years as a fully licensed Wealth Manager for a national firm.

Since that time, Beth moved back to her hometown of Dallas where she and her husband currently reside. Beth holds a Bachelor of Business Administration in Investment Banking and Corporate Finance from The University of Texas at Austin.